EGT Consulting Summary

Spain has a GDP of $ 1.347 trillion and a GDP per capita of $30,150 as of 2010, making it a relatively high income country. Despite the current economic crisis, most Spaniards are still able and probably willing to pay for a vehicle of greater luxury than a motor scooter, and therefore the market for scooters is most likely very low. The recent opportunity of product expansion in the auto industry has potential for creating jobs, so it would be wise for the client to expand its business in the sedan because it would provide employment and people are willing to pay for a car of better quality than the scooter. With Barcelona as the major port in Spain and an extensive railway system, it would be relatively easy to ship and trasport the sedans throughout the country.